Employer Description
A new 14 roomed game lodge opening soon in the Montagu area of the Western Cape.
Job Description
Our client is looking for a Marketing Coordinator (including social media and other content) to join their marketing team to write, communicate, and publish various types of content for the entire property across a variety of platforms.
Responsibilities:
Content creation & copy editing:
• Writing, reviewing, editing and updating all marketing content of the Estate;
• Assisting the creative team with the design of promotional material.
Social Media:
• Prepare well-structured drafts using digital publishing platforms;
• Schedule content in line with global engagement strategies;
• Conduct keyword research and use SEO guidelines to optimize content;
• Using social media to engage consumers, respond to questions or complaints and to promote company initiatives;
• Monitoring social media and company website metrics;
• Coordinate with marketing and design teams to illustrate articles;
• Measure web traffic to content (e.g., conversion and bounce rates);
• Develop creative and engaging social media content;
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Pinterest, Instagram, Tripadvisor and YouTube, adapting content to suit different channels;
• Oversee, plan and deliver content across different platforms using scheduling tools
• Create engaging multimedia content (and/or outsource this effectively) across multiple platforms;
• Develop, launch and manage campaigns that promote our organization and brand;
• Form key relationships with agreed influencers across the social media platforms;
• Undertake audience research;
• Manage and facilitate social media communities by responding to social media posts and developing discussions;
• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights;
• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity;
Administrative Support:
• Update and organize all Marketing Drives & Folders on Dropbox;
• Responsible for management of the e-mail database and growth;
• Responsible for office management (ensuring all items required are in stock etc.)
• Manage collateral and ensuring stock are available at all times;
• Coordinate events and functions for the marketing team.
Qualifications
Relevant Qualifications ideal.
Skills
Person must be willing to live on site in Montagu or at head office in Kleinmond. Will work closely with the owners to strengthen the brand awareness. Well experienced within a similar role.
Benefits
Single Accomodation can be offered near site in Montagu.
