Assistant General Manager Events

SUMMARY:
The Assistant General Manager – Events is responsible for overseeing and executing all events and functions within a prestigious 5-star hotel in Cape Town. This role ensures the seamless planning, coordination, and execution of luxury events, including corporate functions, weddings, and high-profile gatherings. The AGM works closely with the General Manager, sales teams, and operational departments to maintain the highest service standards while maximizing revenue and guest satisfaction.
Key Responsibilities:
✅ Event Planning & Execution:

• Oversee the end-to-end planning and execution of all hotel events.
• Coordinate with clients to understand their needs and deliver personalized experiences.
• Work with internal teams (banqueting, F&B, housekeeping, and concierge) to ensure flawless event execution.

• Collaborate with the sales and marketing team to drive event bookings and maximize revenue.
• Develop pricing strategies, event packages, and promotional offers to attract high-end clientele.
• Monitor event-related financial performance, budgets, and cost controls.

• Act as the primary contact for VIP guests and high-profile clients.
• Maintain strong relationships with corporate clients, wedding planners, and event organizers.
• Handle any event-related complaints or last-minute requests with professionalism.

• Lead, train, and motivate the events and banqueting teams to maintain 5-star service standards.
• Schedule and allocate staff for events, ensuring efficiency and optimal guest service.
• Conduct performance reviews and implement continuous improvement strategies.

• Ensure all events uphold the hotel's luxury service standards.
• Maintain compliance with health, safety, and legal regulations for large-scale gatherings.
• Oversee event setup, décor, and AV requirements to match high-end expectations.

• Manage relationships with external vendors, including florists, decorators, and AV technicians.
• Negotiate contracts and ensure all external services align with the hotel's brand standards.

• Handle unexpected challenges, such as weather disruptions, last-minute cancellations, or VIP requests.
• Ensure contingency plans are in place for emergency situations.

POSITION INFO:
Education:

• Degree or diploma in Hospitality Management, Event Management, or Business Administration.

• 5+ years in a senior event management role within a 5-star hotel or luxury event venue.
• Proven track record of handling high-profile events, corporate functions, and VIP clients.

• Exceptional leadership and organizational skills.
• Strong sales and negotiation abilities.
• Excellent communication and client relationship management.
• Financial acumen to manage event budgets and profitability.
• Knowledge of event trends, luxury hospitality standards, and high-end guest expectations.

• Experience with hotel management and event booking software (e.g., Opera, Delphi, EventPro).
• Familiarity with AV equipment, décor styling, and banqueting logistics.

• Willingness to work long hours, weekends, and public holidays based on event schedules.