B2B Marketing Consultant

SUMMARY:
B2B Marketing Consultant - George, Western Cape (half-day/part-time basis for 3 – 6 months)

POSITION INFO:
We are looking for a confident and experienced LinkedIn Marketing & Admin Specialist to strengthen our client’s online presence and engagement.
This role requires expertise in managing LinkedIn campaigns, creating compelling content, and driving meaningful interactions with potential B2B clients. The ideal candidate should be proficient in setting up and optimizing LinkedIn and other B2B marketing platforms.

Our client seeks a dynamic B2B Marketing Consultant to join their team on a half-day/part-time basis for 3–6 months, with the potential for long-term growth. If you are a LinkedIn marketing expert with a passion for B2B growth strategies, we’d love to hear from you!


Key Responsibilities:

• Manage and optimise our LinkedIn presence, ensuring consistent and engaging content.
• Develop and execute LinkedIn campaigns targeting sales professionals and decision-makers.
• Craft high-quality posts, messages, and updates that resonate with our target audience.
• Collaborate with the team to refine and improve outreach strategies.
• Oversee LinkedIn lead generation activities, coordinating with the existing team.
• Monitor campaign performance, track engagement metrics, and adjust strategies accordingly.
• Maintain LinkedIn admin tasks, including responding to messages, managing connections, and ensuring seamless communication.

• Proven experience in LinkedIn marketing, content creation, and lead generation.
• Strong writing skills with the ability to craft professional and engaging content.
• Understanding of sales leadership audiences and what drives engagement.
• Confident and self-sufficient, requiring minimal training.
• Experience managing LinkedIn accounts for businesses or executives.
• Proficiency in campaign tracking and LinkedIn analytics.
• Reliable internet connection and access to a laptop.