BI Analyst - Marketing

SUMMARY:
Marketing Data Analyst - Drive Campaign Optimization

POSITION INFO:

About the Role:

We are seeking a Marketing Data Analyst to join our client''s team. In this role, you will be responsible for the ongoing analysis and interpretation of data, using segmentation models to identify opportunities for improvement and designing and implementing tests to optimize campaign activities.

Your Responsibilities:

• Identify trends and opportunities within data.
• Report campaign performance metrics to stakeholders, providing insights to improve digital and direct team strategies.
• Perform database segmentation and mining.
• Track and measure the effectiveness of marketing initiatives based on behavioural outputs.
• Analyze behaviour and trends, identifying gaps and pressure points in specific areas and segments.
• Compile clear and useful data visualizations using graphs, charts, and other tools.
• Test groups and segments to analyze behaviour related to offers and messaging.
• Provide feedback to stakeholders on marketing initiative effectiveness and ROI.
• Create customer journeys and required communication touchpoints for communication strategies.
• Manage data hygiene, and data enrichment, and maintain relevant databases.
• Manage loyalty program lifecycle campaigns.

Skills and Requirements:

• 3+ years of related experience 
• Advanced Excel proficiency.
• Power BI expertise.
• Knowledge of SQL (advantageous).
• Experience with Analysis Services.
• Project management skills.
• Ability to meet deadlines.
• Strong attention to detail.