Brand Manager

SUMMARY:
Responsible for through-the-line implementation of all marketing campaigns, including launches, menu launches, brand campaigns, promotions, partner relationships, sustainability initiatives, etc. 
 
NB: This position is an on-site role – Monday – Friday

POSITION INFO:

Skills & Experience needed: 

• Minimum 6 - 8 years of relevant brand management experience, preferably in a food/hospitality environment 
• Degree or diploma in Marketing or Advertising 

• Line management
• Project management
• Time management
• Budget management
• Commercially minded
• Attention to detail
• Brief writing and ability to evaluate concepts, copy, and design
• Strong oral and written communication 

• Builds strong relationships
• Negotiation skills
• Accountability
• Ability to motivate self and others
• Shows initiative 

• Collaborate with operations teams to ensure the successful rollout of brand campaigns and promotions, maintaining high standards across all locations
• Coordinate with print production partners to manage the production and distribution of marketing materials to stores

• Develop and manage detailed project plans for seasonal campaign rollouts, involving multiple departments
• Prepare budgets for campaigns and obtain cost estimates from suppliers
• Work with external vendors to ensure on-time delivery of materials for seasonal launches
• Oversee the development of templates for menus, POS materials, and other assets
• Maintain accurate printing lists and liaise with store teams to ensure all materials are correct and delivered promptly
• Ensure design and print deadlines are met, coordinating the packing and distribution of materials
• Create and distribute launch guides, ensuring teams implement materials effectively
• Conduct post-launch reviews to identify areas for improvement

• Create project plans for promotional rollouts, ensuring all steps are accounted for
• Set up budgets and manage vendor relationships to meet campaign objectives
• Coordinate the development, distribution, and implementation of campaign materials

• Partner with franchisees and relevant team members to develop and implement localized marketing strategies tailored to specific needs. 

• Manage orders for marketing stock, including ad hoc requests and full campaign requirements
• Package and dispatch materials to stores, ensuring accuracy
• Conduct stock takes and manage inventory records
• Invoice stores for marketing materials as required

• Provide administrative support for marketing projects and ensure accurate reporting on stock, budgets, and ad hoc initiatives
• Handle financial processes, including raising purchase orders, securing approvals, and tracking supplier payments
• Set up vendor profiles and liaise with finance teams to ensure smooth operations
• Monitor and report on marketing budgets, ensuring expenses align with plans

• Assist the marketing team with general administrative tasks
• Manage team requests for supplies and other requirements