Brand Manager

Strategy:
• Help establish objectives and strategies to maintain and improve brand''s position in the global marketplace. This should include but is not limited to:
• Identifying the current and potential consumer (+ insights) and building opportunities (i.e. communication, promotions, product etc.) around this
• Understanding and monitoring of the competitive landscape across key markets and monitoring trends both inside and outside the professional skincare category.
• Assists in the creation of strategic brand documents and supporting materials for key stakeholder engagement/management.
• Managing the overall execution of the consumer engagement strategy to support all key global brand activities across Environ brand owned, paid and earned communication channels.
• Developing relevant analytics against which to measure and report on.
• Budget management.

Brand Activity Plan:
• Manages the OTIF (on time and in full) delivery of assigned brand activities/projects (i.e. communication, promotions, product etc.) by ensuring that cross-functional team delivers OTIF.
• Participates in the weekly Timeline meeting and updates cross-function team stakeholders and management.
• Provides updates to in-market Distributor teams via Bulletins on the Distributor Portal or via emailers.

Brand Building Communication:
• Manages the creation of brand building marketing material from brief stage to final handover to in-market Distributor teams (i.e. creation and distribution of TTL campaign toolkits and on boarding of key in-market teams via webinar/Skype etc.)
• Ensures that all communication toolkits and associated assets are correctly and timeously loaded onto the Distributor Portal Site and that in-market teams are regularly updated via Bulletins/Emailers.

• Manages the creation of new or updating of existing merchandising toolkits to ensure they are aligned to brand activity and available for order on the Distributor Portal by in-market Distributor teams.
• Manages daily interactions with key agency partners and ensure that briefs are delivered OTIF and within budget.

Local In-Market Team Liaison:
• Ensuring that all key in-market Distributor teams seamlessly and successfully execute/implement/deploy global brand communication assets in their markets
• Working closely with key in-market Distributor teams to understand their brand building plans for the year and providing insight /direction /support to assist in driving brand awareness and market growth.
• Reviews and approves all locally created brand material to ensure that it is within the Global Brand Guidelines.
• Developing relevant analytics against which to measure and report on in the monthly marketing report.
• Manages daily requests or enquiries from in-market teams.

Oversees Brand Owned Digital Assets – Websites:
• Works with digital agency partner to set the digital strategy, corresponding content strategy and
KPIs.
• Manages digital agency partner to ensure that Brand websites are updated OTIF and within budget according to the Global Brand Plan.
• Works with in-market teams and digital agency partner to localise websites, ensure migration is actioned where necessary, translate site content, provide clarity between Global Brand Team versus in-market Distributor Team roles and responsibilities for localised websites, provides guidance on digital strategy to ensure that localised sites are optimised and funded to drive awareness locally.
• Ensures that digital KPIs are set (for Global site and localised sites), tracked and reported on
monthly by in-market Distributor teams and shared with key stakeholders.

Monthly Marketing Report:
• Timeously inputs latest brand project/activity updates, KPI tracking, action plans into the Monthly Marketing Report

General GMP and health and safety
• Housekeeping
• Adheres to all company policies and rules
• All relevant documentation to be completed accurately and filed.
• Report irregularities and other non-conformities relating to GMP which forms part of the
continual quality improvement process.

Minimum Qualifications:
• University, IMM or Vega or equivalent Degree, preferably BCom with Marketing as a Major
• 8 years of consumer marketing experience with a minimum of 5 years at Brand Manager level
• Experience in personal care, skincare, beauty, luxury, professional channel Brand Management
• Proficient in Microsoft Applications (Outlook, Word, Xcel, PowerPoint)
• Excellent written and verbal communication as well as presentation skills
• Experience in briefing of pack design, advertising agencies and digital marketing

Personal Attributes

• Demonstrate ownership of key deliverables
• Action and results orientated self-starter with the ability to work independently
• Embrace big picture objectives whilst being detailed orientated
• Highly flexible and responsive, with ability to effectively manage multiple changing priorities and different stakeholders
• Have ability to build and nurture strong working relationships internally and externally