SUMMARY:
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POSITION INFO:
IGrow Wealth Investments, South Africa’s #1 Property Investment Company, is looking for a Copywriter to join their team in Cape Town.
To qualify for this position, you need:
- Experience: Experience as a copywriter in an agency, corporate, or freelance environment. 5+ Years
- Writing Skills: Strong writing, editing, and proofreading skills with a portfolio showcasing creative work across multiple platforms.
- Language Mastery: Excellent command of the English language, including grammar and style.
- Technical Skills: Familiarity with content management systems (e.g., WordPress), and SEO best practices.
- Time Management: Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
- Required skills:
- Analytical Skills: Basic understanding of analytics tools (e.g., Google Analytics) to assess content performance.
- Creativity: Ability to generate fresh, unique, and on-brand copy that resonates with diverse audiences.
- Adaptability: Flexibility to work on a range of topics and quickly adapt tone and style to match different platforms.
- Attention to Detail: Strong attention to detail to maintain high-quality standards across all written materials.
Duties and responsibilities include, but not limited to:
- Content Creation: Write, edit, and proofread copy for digital and print platforms, including websites, social media, email campaigns, banner ads, and more.
- Brand Voice Development: Help maintain and develop the brand voice and ensure consistency across all channels.
- Campaign Collaboration: Work closely with marketing, design, and sales teams to align copy with creative concepts and marketing goals.
- Market Research: Conduct research to understand audience preferences and incorporate relevant trends and industry insights into the content.
- SEO Optimization: Develop SEO- friendly copy to improve search engine ranking and drive traffic to online content.
- Content Strategy: Assist in planning and brainstorming sessions to generate creative ideas and support content strategies that align with the overall marketing objectives.
