Copywriter

SUMMARY:

Copywriter
A reputable fintech company specializing within the Forex Industry is looking for a skilled, experienced, focused and vibrant candidate to join their team in Johannesburg as a Copywriter.

Description:
The duties of a Copywriter encompass a range of tasks, such as conducting SEO and keyword research, updating product descriptions, and composing banner and online advertising. We are actively seeking an individual who possesses a talent for language, can provide copywriting samples, and has a background in marketing.

Your primary responsibility will be to create captivating online content that will ultimately increase our brand awareness. With your expertise, you will contribute to our marketing efforts and help to boost our online presence.

POSITION INFO:
Responsibilities

• Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
• Raise the bar continually for writing fresh copy that connects with a desired audience and drives action
• Be adept at varying the voice, style, and other characteristics of messaging based on the industry, company, or target audience
• Maintain up-to-date knowledge of communications- and client-related industry trends
• Stay current on the appropriate style guidelines and brand voice for consistent messaging
• Interpret creative briefs to develop concepts for execution with assigned brands
• Research and understand a client’s needs and target audiences, through online searches, reviews of existing research, interviews with subject-matter experts, and in-person meetings
• Write original copy and edit content for a range of marketing and communications materials
• Collaborate with a team of account managers and creative staff, from concept development to delivery of final product
• Present copy concepts and final deliverables to internal team
• Revise copy based on internal and client feedback

• Bachelor’s degree (or equivalent) in journalism, English, communications, or related discipline
• 3 years+ experience as a Copywriter, Content Writer, or a similar role
• Copywriting samples: a portfolio of published articles is a plus.
• An ability to describe product features in a creative and informative way.
• Excellent writing, research and editing skills.
• Knowledge of SEO and keyword research tool
• FinTech knowledge & experience advantageous
• Understanding of social media platforms and their strengths
• Proofreading experience and familiarity with standard style guides
• Experience with content management systems