Copywriter
Introduction:
A medical software company located in Pretoria is seeking to employ a creative copywriter with 2 to 5 years of experience to join their dynamic and versatile team.
Job purpose:
Responsible for producing copy that is engaging, clear and accurate for marketing material and advertising channels, including but not limited to: websites; emails; print ads; digital ads; social media and catalogues.
REQUIREMENTS
Minimum education (essential):
Diploma in Languages / Journalism
Minimum education (desirable):
Degree in Languages / Journalism
Minimum applicable experience (years):
5 years
Required nature of experience:
? Copywriting
? Proofreading
? Editing
? Administration
Skills and Knowledge (essential):
? English first language
? Proficient in Microsoft Suite / Google Suite
? Excellent writing skills
Other:
? SEM Rush
? Grammarly
? Copyscape
? Read-able
? Google Drive
COMPETENCIES
Essential Competencies:
? Embracing Change
? Developing Expertise
? Checking Things
? Documenting Facts
? Producing Output
? Meeting Timescales
? Managing Tasks
? Taking Action
Important Competencies:
? Challenging Ideas
? Generating Ideas
? Inviting Feedback
? Adopting Practical Approaches
? Upholding Standards
? Pursuing Goals
? Showing Composure
? Examining Information
? Teamwork
? Following Procedures
? Thinking Positively
? Interpreting Data
KEY PERFORMANCE AREAS, WEIGHTS & OBJECTIVES
Copywriting 55%
? Conduct keyword research.
? Update and maintain drip campaign content.
? Ensure high quality of emails.
? Monitor accuracy of emails and edit/update accordingly.
? Send emails to the Communications Lead for approval.
? Create copy for ad campaigns and marketing campaigns.
? Liaise with the design team timeously to create artwork.
? Write compelling and high-quality website content, including blog posts.
Social Media Campaigns 30%
? Develop social media strategy together with the Communications Lead.
? Coordinate social media calendar in line with the social media strategy.
? Write content for posts across all platforms.
? Coordinate with the Design team to ensure content for the campaign is ready on time.
? Respond to comments within 24hrs across all social media channels.
? Increase followers and engagement.
Public Relations 15%
? Identify journalists and publications for Lexie Hearing.
? Develop and maintain a database of journalists and PR agencies.
? Occasionally draft press releases.
QMS
? Ensure that QMS guidelines are adhered to.
? Ensure that all supporting documents are kept to date.
? Ensure that all processes are kept relevant.
Salary offered
Market related
