Customer Marketing Manager

SUMMARY:
Our client in the FMCG industry is looking for a Customer Marketing Manager to develop, implement, a

POSITION INFO:

Our client in the FMCG industry is looking for a Customer Marketing Manager to develop, implement, and analyze shopper marketing strategies for various brands across wholesale, pharmacy, grocery, and forecourt customers. This role will play a critical part in achieving the company’s business objectives and meeting annual sales targets.

Responsibilities:

• In-store Brand Activations:
• Coordinate in-store brand activations in collaboration with Brand Marketing, Finance, and Sales teams, including handling all administrative tasks, planning, and post-activation reviews.
• Sampling and Campaign Analysis:
• Develop and manage sampling plans for all brands within the allocated budget, providing post-campaign analysis to assess cost per customer (CPC) and return on investment (ROI).
• Joint Business Planning:
• Create and implement Joint Business Plans with major customers for peak seasons (e.g., Christmas, Easter) to optimize brand presence and drive sales.
• Supplier and Logistics Management:
• Oversee storage and transportation supplier interactions, ensuring high service standards and cost efficiency.
• Negotiate with suppliers, challenging quotes and evaluating alternatives to maximize ROI.
• Budget Management:
• Manage and allocate large marketing budgets, ensuring all activities align with company targets and financial objectives.

Key Skills:

• Excellent communication, presentation, and negotiation skills.
• Strong attention to detail with exceptional organizational abilities.
• Excellent interpersonal skills, capable of building and influencing relationships with internal and external stakeholders.
• High initiative with the ability to drive projects independently, work under pressure, and meet tight deadlines.
• Passionate and driven, with up-to-date knowledge of modern marketing techniques.
• Proficient in Microsoft Office, particularly Excel, Word, and PowerPoint.
• Exceptional presentation skills in English.

Qualifications:

• Bachelor of Commerce (BComm) degree or a suitable tertiary qualification.
• Minimum of 3-5 years of experience in an FMCG environment, ideally in Sales or Marketing.