Digital Content Specialist

SUMMARY:
Digital Content Specialist - Atlantis, Cape Town – R 12 500 to R 16 000 per month

POSITION INFO:

Digital Content Specialist - Atlantis, Cape Town – R 12 500 to R 16 000 per month

Job Description:

We are seeking a talented and creative individual to join our team as a Content Creator / Copywriter / SEO Copywriting / Social Media Content Coordinator and Online shop content clerk. In this role, you will be responsible for crafting engaging and compelling content across various platforms to enhance our brand presence, drive traffic, and ultimately increase conversions. You will collaborate closely with the management team to propose content strategies that align with our goals and resonate with our target audience.

Content creation Responsibilities:

• Content Creation: Develop and create high-quality, original content for our website, blog, social media channels, email newsletters, and other marketing materials. This includes, photo''s, video''s, drawings and any other usefull media.

• Copywriting: Write clear, concise, and persuasive copy for advertisements, product descriptions, landing pages, and promotional materials.

• SEO Copywriting: Optimize content for search engines by incorporating relevant keywords and phrases to improve organic search rankings and drive traffic to our website and social media pages.

• Social Media Management: Create engaging posts, captions, and visuals for our social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to increase followers, engagement, and brand awareness.
• Content Strategy: devise, propose and execute content strategies that support our overall marketing objectives and brand messaging.

• Research: Stay up-to-date with industry trends, competitor activities, and best practices in content marketing, copywriting, SEO, and social media to continuously improve our content strategy and effectiveness.

• Analytics and Optimization: Monitor and analyze the performance of content across various channels using analytics tools (Google Analytics, social media insights, etc.) and make data-driven decisions to optimize content for better results.

• Collaboration: Where needed, Work with graphic designers, videographers, and other group employees/ staff members to create multimedia content that enhances our brand identity and storytelling.

• Adherence to Brand Guidelines: Ensure all content produced adheres to brand guidelines, voice, tone, and style, maintaining consistency across all platforms.

Online shop Responsibilities:

• Product Listing Management: Regularly update product listings on our online shop, including product descriptions, images, prices, and inventory levels, to ensure accuracy and completeness.

• Content Optimization: Optimize product descriptions and metadata for search engines (SEO) to improve visibility and drive organic traffic to our online shop.

• New Product Introductions: Coordinate with product development and marketing teams to ensure timely and accurate introduction of new products to the online shop, including writing compelling descriptions and creating attractive visuals.

• Content Refresh: Implement strategies to keep the online shop content fresh and engaging, such as rotating featured products, updating seasonal promotions, and refreshing homepage banners and content.

• Quality Assurance: Conduct regular audits of product listings and content to identify and correct errors, inconsistencies, or outdated information

• User Experience Enhancement: Continuously evaluate and improve the user experience of the online shop, including navigation, search functionality, and product categorization.

• Cross-functional Collaboration: Work closely with various teams, including marketing, merchandising, inventory management, and customer service, to ensure alignment of online shop content with overall business objectives.

• Performance Tracking: Monitor key performance indicators (KPIs) such as conversion rate, bounce rate, and average order value to assess the effectiveness of online shop content and identify areas for improvement.

Qualifications:

·        Certification in Marketing, Communications, or related field.

·        Proven experience as a content creator, copywriter, or similar role, with a strong portfolio showcasing your writing skills and creativity.

·        Proficiency in SEO best practices and experience with keyword research and optimization.

·        Excellent writing, editing, and proofreading skills with a keen attention to detail.

·        Familiarity with social media platforms and experience managing social media accounts for businesses.

·        Ability to work both independently and collaboratively in a fast-paced environment, managing multiple projects with tight deadlines.

·        Strong communication and interpersonal skills, with the ability to effectively articulate ideas and collaborate with cross-functional teams.

·        Experience with content management systems (WordPress, etc.) and analytics tools (Google Analytics, etc.) is a plus.

If you are a creative thinker with a passion for storytelling, a knack for writing compelling copy, and a desire to make an impact through digital content, we''d love to hear from you! Join us in shaping our brand narrative and engaging our audience through captivating content.

Send CV to LaurielleJ