Digital Copywriter

SUMMARY:
An ambitious and exciting global marketing agency is seeking a dynamic and creative Digital Copywriter with proven experience to join their team in Somerset West, Cape Town. 


Full-time On-site | Somerset West | Salary: R20k - R30k pm

POSITION INFO:
Role Description:

As a Digital Copywriter, you will be responsible for creating engaging and impactful marketing copy,
writing and editing content, conducting web content writing, and contributing to digital marketing initiatives. Your day-to-day tasks may include crafting persuasive advertisements,
developing compelling brand narratives, and optimizing content for various marketing channels.

Responsibilities:

• Develop high-quality, SEO-optimized content for e-commerce websites, including product descriptions, category pages, landing pages, and blog posts
• To drive traffic and conversions, create engaging and persuasive copy for digital marketing campaigns, including email newsletters, social media ads, and PPC campaigns
• Collaborate with cross-functional teams, including designers, marketers, and developers, to ensure brand consistency and alignment with marketing objectives
• Conduct thorough research on industry trends, consumer behaviour, and competitive landscape to inform content strategy and messaging
• Tailor content to target audience demographics, preferences, and pain points, utilizing data-driven insights to optimize performance
• Proofread and edit content to ensure accuracy, clarity, and adherence to brand voice and style guidelines
• Stay up-to-date with the latest trends and best practices in e-commerce marketing and copywriting, continuously refining skills and techniques

• Bachelor's degree in Marketing, Communications, English, or related field
• Proven experience (3+ years) as a marketing copywriter within a digital marketing agency, focusing on e-commerce marketing in all channels
• Exceptional writing skills with a keen eye for detail and a mastery of grammar, punctuation, and syntax
• Strong understanding of SEO principles and best practices for content optimization
• Proficiency in crafting persuasive copy that drives action and conversion across various digital channels
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously and meeting deadlines
• Creative thinker with a passion for storytelling and a knack for understanding consumer behaviour
• Experience with e-commerce platforms (e.g., Shopify, Salesforce) and familiarity with product listing optimization

• Opportunity to work on exciting projects that impact users' lives meaningfully
• A collaborative and inclusive work environment that values creativity, diversity, and innovation
• Competitive salary and professional growth and development opportunities