Digital Engagement Coordinator

SUMMARY:
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POSITION INFO:

Digital Engagement Coordinator

Market-related Package

Cape Town

Key Responsibilities

Online and Social Media Management

• Optimize online platforms to achieve key performance goals and enhance user experience.
• Develop and implement online engagement strategies, including social media, search, and programmatic campaigns.
• Stay updated on digital trends and apply innovative strategies to enhance platforms.
• Promote and utilize tools such as content management systems (CMS) and CRM systems to grow and segment the supporter base.
• Monitor feedback and analytics to improve online content and platforms.
• Collaborate with internal teams to create, promote, and distribute online content, including news, blogs, and fundraising campaigns.
• Maintain and update key platforms, including websites and associated properties.
• Report on digital performance post-campaign, quarterly, and annually.

Digital Optimization

• Manage digital projects and campaigns aligned with marketing and communication goals.
• Collaborate with teams to test and optimize landing pages, social media, and supporter journeys.
• Drive quality traffic to platforms and improve online conversion rates.
• Act as a liaison with relevant digital and technology teams to ensure alignment and innovation.

Qualification and Experience

• Relevant qualifications in communications, marketing, design, media, technical, or other related subjects.
• Three to five years’ experience in digital roles, including content creation and strategy setting, preferably in a marketing, publishing or agency environment
• Expertise in two or more of the following: HTML, CSS, video/image editing and/or design (Photoshop) skills
• Proficiency in online analytical tools (including Google Analytics, Tag Manager and Search Central tools)
• Working knowledge of SEO best practices