Email Marketing Specialist/Customer Journey Specialist

Recruiter:

Rad Resources

Job Ref:

PTA000121/CVD

Date posted:

Wednesday, June 19, 2024

Location:

Pretoria, South Africa

Salary:

30000 Monthly

SUMMARY:
We are looking for a dynamic and experienced Email Marketing Specialist to develop and coordinate full funnel customer journey strategies, ensuring seamless implementation across relevant platforms.

Develop and manage comprehensive customer journey strategies.
Implement and monitor journeys to achieve set KPI targets.
Optimize customer journeys based on data-driven insights.
Support management in building out CRM strategies informed by market trends and competitor analysis.
Assist with general marketing administrative tasks.
Continuously improve processes for efficiency and effectiveness.

POSITION INFO:
Required nature of experience:

Business to Consumer marketing.
Experience in international markets.
Experience with customer journey strategy development, reporting and implementation with a focus on emails.

Skills and Knowledge (essential):

Customer journey strategy development
Customer journey implementation, testing and reporting
Data analysis
Customer journey insight generation and optimizations
GA4 (Google Analytics 4)
Marketing Cloud (Salesforce marketing tool)
MailChimp
Competitor analysis
Proficient in Google Suite

Essential Competencies:

Embracing Change
Checking Things
Documenting Facts
Producing Output
Meeting Timescales
Managing Tasks
Taking Action
Interpreting Data

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