eCommerce Manager

SUMMARY:
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POSITION INFO:

• Develop and implement the Online Go-to-Market strategy consistent with the brand's goals.
• Collaborate cross-functionally with Digital Marketing, Brand, Creative Services, and Planning to create a consumer-centric digital shopping experience.
• Define the value proposition and ensure a seamless experience from brand advertising through the entire site journey.
• Manage a seasonal, monthly, and weekly site content calendar to ensure freshness, relevancy, and balance between commerce and brand storytelling.
• Optimize on-site search and cross-sells to drive conversion rates.
• Lead in actively optimizing product placement and proposing new merchandise strategies to engage consumers and drive profitable sales.
• Liaise with clients, and manage product inventory, pricing updates, and general static content changes.
• Oversee in-site marketing elements update, manage error pages, and unpublish strategy.
• Collaborate with the design team for website banners and e-newsletters.
• Set up and distribute e-newsletters, and handle technical queries related to the website.
• Generate daily and monthly sales reports, analyze online sales data, and stay updated on software or data trends.