Growth Specialist

SUMMARY:
Our client is looking for a Growth Specialist with demonstrated Acquisition experience at an interme

POSITION INFO:

Our client is looking for a Growth Specialist with demonstrated Acquisition experience at an intermediate level. Previous experience in the fintech space will be advantageous.

Responsibilities:

• Data Analytics Proficiency: Utilize Google Analytics and Amazon Quicksight to uncover insights and drive informed decisions.
• SEO/SEM Expertise: Implement SEO best practices and SEM strategies using tools like Google AdWords to boost online presence.
• Content Marketing: Manage and execute content calendars that captivate and convert, with exceptional writing and editing skills, and experience with WordPress CMS.
• Campaign Management: Oversee multi-channel marketing campaigns with a proven track record using tools like Campaign Manager.
• Technical Understanding: Collaborate seamlessly with product and engineering teams using basic knowledge of mobile and web technologies, APIs, and UX design.
• Performance Tracking: Set KPIs, use analytics software, and create insightful dashboards to monitor and optimize growth metrics.
• Strategic Thinking: Develop actionable plans and adapt strategies to market changes.
• Creativity and Innovation: Design unique marketing campaigns with creative problem-solving skills.
• Collaboration and Teamwork: Align growth initiatives with company goals through strong interpersonal skills and cross-functional collaboration.
• Communication Skills: Share your vision and results with excellent written and verbal communication and compelling presentation abilities.
• Adaptability: Thrive in a fast-paced environment by quickly learning new tools and techniques.
• Customer-Centric Approach: Enhance the customer journey with empathy and the ability to gather and interpret feedback.
• Our client is a remote working organization; however, on occasion, employees might be required to get together at a chosen location.

Key Skills:

• Proficiency in Google Analytics and Amazon Quicksight
• Expertise in SEO and SEM strategies
• Exceptional writing and editing skills
• Experience with WordPress CMS
• Proven track record with Campaign Manager
• Basic knowledge of mobile and web technologies, APIs, and UX design
• Ability to set KPIs and use analytics software
• Strategic thinking and adaptability
• Creative problem-solving skills
• Strong interpersonal and communication skills
• Customer-centric approach

Qualifications:

• Intermediate level experience in acquisition
• Previous experience in the fintech space is advantageous
• Relevant degree or equivalent experience
• The candidate must reside in Cape Town or surrounding areas.