SUMMARY:
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POSITION INFO:
The Manager: MarTech Ecosystem is responsible for aligning and executing the MarTech strategy to support marketing and communication objectives across global and local markets. This role oversees omnichannel integration, personalisation initiatives, and data-driven optimisation to enhance member engagement, acquisition, and retention.
Key Responsibilities
- MarTech Strategy & Roadmap Execution
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- Align and execute the MarTech roadmap with marketing and communication objectives at both local and global levels.
- Oversee the integration and development of omnichannel capabilities within the Braze platform.
- Lead Member Personalisation Initiatives
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- Guide technology enhancements to ensure personalised client experiences across digital channels (WhatsApp, App, Email, etc.).
- Collaborate with data and product teams to optimise member lifecycle strategies, driving engagement and retention.
- Operational Execution of Member Journeys
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- Develop and execute strategic campaign planning for all Measurement, Evaluation & Reporting (ME&R) initiatives.
- Align ME&R with broader strategic marketing activities, ensuring innovations are effectively taken to market.
- Lead the operational planning and execution of tactical and automated member journeys within the Braze CRM.
- MarTech Platform Integration & Data Alignment
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- Ensure seamless data flow and integration between Braze and other key business systems.
- Maintain platform effectiveness to support personalised member journeys and automation.
- Insights & Performance Optimisation
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- Leverage member insights and market analysis to enhance CRM journey effectiveness and engagement.
- Deliver actionable reporting and strategic recommendations for continuous improvement.
- Industry Trends, Research & Innovation
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- Research and apply emerging trends, competitor insights, and new technologies to enhance the MarTech ecosystem.
- Support experimentation, innovation testing, and Voice of Customer (VOC) tracking.
- Cross-Functional Collaboration
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- Work closely with Marketing, Product, Data, and Technical teams to execute integrated member-focused initiatives.
- Ensure marketing technology supports effective positioning, promotions, and overall member experience strategies.
- MarTech Best Practices & Standards
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- Develop and document best practices, playbooks, and standards for CRM operations and journey orchestration.
- Provide training and enablement resources for global teams to standardise the deployment of MarTech tools like Braze.
- Team Development & Capability Building
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- Build and lead a specialised team to support and collaborate with CRM teams globally.
- Promote knowledge sharing, skill-building, and MarTech platform expertise across the organisation.
- Governance & Compliance Management
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- Ensure adherence to data privacy regulations, including GDPR, POPIA, and other regional compliance requirements.
- Implement processes to maintain data integrity, platform governance, and compliance across all operational regions.
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* If you have not received any feedback after 2 weeks, please consider you application as unsuccessful.
