Job Purpose
• The purpose of the role is execute brand (taste and trial) interactions with target clients and/or consumers on behalf of the brand to generate increased awareness – the objective is to build a lasting connection with the target audience to influence purchase – the activations will typically be performed at general trade outlets, shopping centres, commuter points and events.
• Demand Creation to pull stock from respective RTM Partners.
Key Accountabilities and Outputs
Planning and Training
• Responsible for the set up and planning of Brand Activations as per the monthly promotionaL and activity calendar – in conjunction with merchandiser and promoter team
• Liases with the Team Leader to source sales tools, marketing material, messaging etc as required to deliver impactful activations
• Ensure he/she is customer oriented and confident in conveying the brand benefits > requires training programs have been completed and meet BevCo standards
Execution – Store, Outlet, Event, Commuter Point Activities
• Directs and is responsible for performing the brand promotions as per the promotion/activity calendar.
• Responsible for ensuring a store/ location check has been completed ahead of a promotion based on the following:
- Stock and Samples ; Pricing; Coolers; Displays; POSM Kits;
- Responsible for coordinating and executing all commuter point, shopping centre, sponsorship and sports events as required to deliver an impactful brand activation outcome
Compliance
• Must ensure all proper documentation and records are maintained including adherence to the health, safety and environmental standards
• Ensure adherence to site safety standards as head of Safety, Health and Environmental Committee and compliance to all relevant legislation
Qualifications and Experience
• Grade 12 / Matric / NQF level 4
• 2 years experience (Operational Execution) Experience with in-store promotions, event coordination and general administration and reporting.
This position closes on the 7th of June 2022
