Market Research Analyst

SUMMARY:
Market research is the engine that drives our business forward. We are searching for a qualified market research analyst to research market and consumer trends.

POSITION INFO:

Market Research Analyst
Location: JHB
Basic: R450 000 PA

Market research is the engine that drives our business forward. We are
searching for a qualified market research analyst to research market and
consumer trends. They will understand our business objectives and
strategically analyse relevant data to help us improve marketing and sales
initiatives. In addition, they will be able to interpret large quantities of data from
across industries and communicate findings to our team and clients.

Responsibilities

• Conduct in-depth market research and share insights with the marketing and sales teams on a regular basis.
• Review and interpret large data sets and organize them into spreadsheets, charts, and graphs.
• Present data findings and insights during company-wide meetings.
• Study consumer behaviour’s and attitudes and write up predictions for future sales trends.
• Consolidate data findings into reports to share with clients.
• Stay up to date on market trends, consumer and product research, and industry best practices.
• Perform quantitative and qualitative research into consumers, competitors, and the marketplace.
• Create reports, presentations, and action items based on collected data.
• Analyse data from numerous sources to identify market trends and consumer demographics.
• Evaluate market data using software and statistical techniques.
• Understand business objectives and design polls or surveys to gain insights into prospective customers’ preferences.

Preferred qualifications

• 3 years’ experience working as a market research analyst or in a similarrole.
• Knowledge of data warehousing and mining.
• Familiarity using customer relationship management software such as salesforce.
• Demonstrated success predicting market trends.
• Insatiable curiosity for digging into data and gaining market insights.
• Passion for statistical research and analysis.