Marketer

SUMMARY:
Our client is seeking an enthusiastic and results-driven Marketer to manage and execute their marketing efforts for their holiday rentals and lodges across the country. The ideal candidate will have a strong background in marketing, a passion for travel, and the ability to work with a variety of stakeholders to help us grow our brand and attract clients.

POSITION INFO:
Key Responsibilities:

• Social Media & Online Presence: Maintain and update all social media platforms (Instagram, Facebook, Websites) to ensure they are current, engaging, and aligned with the company’s brand and objectives.
• Targeted Marketing: Develop and execute marketing campaigns aimed at corporate clients, schools, and individual customers.
• Client Engagement: Visit potential clients and partners as required to build relationships and identify new business opportunities.
• Market Research: Conduct market research to understand customer needs, competitor activity, and industry trends, and use this information to inform marketing strategies.
• Marketing Strategy: Collaborate with internal teams to define and implement marketing strategies aligned with company goals. Develop marketing plans, set objectives, and track results.
• Branding & Creative: Create compelling marketing materials (brochures, advertisements, online content) in line with brand standards. Ensure brand consistency across all marketing materials.
• Reports & Feedback: Submit monthly marketing activity reports, provide feedback on marketing opportunities, and suggest improvements for ongoing campaigns.
• Collaboration: Work closely with sales, customer service, and other teams to align marketing efforts with overall company objectives.

• Fluent in Afrikaans & English (Written and Spoken)
• Relevant Marketing Qualification: A diploma or degree in Marketing or related field.
• Experience: At least 3 years’ experience in marketing, ideally with a focus on hospitality, tourism, or real estate.
• Computer Literate: Proficient in MS Office suite, with experience using reservation/POS programs and digital marketing tools.
• Excellent Communication Skills: Strong written and verbal communication skills with the ability to craft compelling messages.
• Organized and Detail-Oriented: Strong attention to detail, excellent organizational skills, and the ability to manage multiple projects simultaneously.
• Professional & Well-Groomed: A professional demeanor and presentation.
• Reliable & Responsible: A track record of being responsible, dependable, and of sober habits.
• Vibrant and Friendly: A proactive, energetic, and friendly personality with the ability to connect with people.
• Driver’s License: A valid driver’s license and the willingness to travel as needed.