Marketing & Social Media Co-ordinator

SUMMARY:
Umhlanga - Are you a creative and passionate individual with a knack for social media? Do you thrive on building communities and crafting engaging content? If so, we have an exciting opportunity for you!

POSITION INFO:
Our client is within the manufacturing industry and are the leaders within their field. 

In this pivotal role, you will ensure the social media platforms convey a consistent brand message that fosters customer loyalty and drives meaningful engagement. This position is crucial for developing and executing a compelling social media strategy that communicates the brand's essence, values, and unique selling points.

Key Responsibilities:

• Develop and implement an effective social media strategy.
• Maintain consistent brand messaging across all social media platforms.
• Build credibility and foster long-term relationships through strategic content.
• Create a diverse content calendar featuring videos, images, carousels, infographics, case studies, and testimonials.
• Produce visually appealing and informative content that resonates with our client's audience.
• Utilize storytelling techniques to make content relatable and memorable.
• Write long-form articles to establish industry authority.
• Respond promptly to comments and messages to build a sense of community.
• Engage with partner brands and organizations to strengthen relationships.
• Encourage user-generated content by actively interacting with our client's audience.
• Work with sales teams to develop targeted campaigns.
• Enhance customer experience, foster brand loyalty, and drive sales through value-driven campaigns.
• Analyze social media metrics to track performance, identify trends, and optimize strategies.
• Conduct A/B testing to improve campaign effectiveness and audience targeting.
• Stay updated with social media algorithms and adjust strategies accordingly.
• Boost high-performing organic posts to reach a broader audience.
• Utilize detailed targeting options based on demographics, interests, and behaviors.

• Minimum Matric with Tertiary education in related field highly advantageous
• Proven Experience in content creation, editing, and storytelling skills
• Portfolio of previous work
• Experience in various social media platforms