Marketing Assistant

SUMMARY:
An exciting opportunity is available for a creative and innovative Marketing Assistant to join a leading retail group based in Ballito.

The successful candidate will be responsible for maintaining brand integrity across all company marketing initiatives and communications for the stores.
The successful candidate must possess comprehensive knowledge and understanding of the FMCG retail industry.

POSITION INFO:
Competence Requirements:

• Matric
• Marketing Diploma / Degree or Studying towards a Marketing degree/diploma.
• Proven experience with complete and overall marketing for a company.
• Experience with Social media marketing and content creation is essential
  
• Knowledge of any design software would be essential.
• Experience with social media platforms
• Computer literate in MS office & Good typing skills
• Attention to detail with the ability to work under pressure in a fast-paced environment
• Good time management skills
• Planning and organisational skills
• Creative and innovative, out the box thinker.
• Results-driven with ability to run projects from beginning through to completion.
• Excellent analytical skills and sound decision-making skills.
• Excellent interpersonal and communication skills to be able to convey information effectively and influence others

• To execute the strategy for each social media platform which supports the company objectives in terms of sales growth, customer satisfaction, brand awareness, etc
• To execute all brand communications and media actions on-line and on all social media platforms
• Contribute towards for the successful development and implementation of brand management, and the maintenance of brand awareness
• Ensure that all marketing ties in with traditional marketing
• Create visually appealing and engaging content to attract and retain customers that is timely, relevant, and authentic to the relevant store – graphic design or similar
• Consistently ensure that content is timely, relevant to the store, and that the ‘voice’ is authentic and in line with the brand identity
• Ability to assist in managing social media accounts by scheduling content, monitoring engagement, target audience and analyzing performance, flagging negative comments etc.
• To assist with maintaining/updating social media platforms
• Upgrade, maintain and update the website with various promotions
• Assist with following up with store managers for content, competition information, images etc required for promotions and campaigns.
• Support and liaise with store manager on all marketing material required for promotions.
• Assist following up with external vendors, such as printers and photographers.
• Assisting with keeping the content calendars up to date for all stores
• To also manage all customer databases and ensure it is up to date
• Understand the market and products.
• Managing the instructions on campaign elements
• Manage the creation of instore marketing displays, digital and social media campaigns.
• Coordinate and manage customer competitions, incentives, and the relevant communication thereof.
• Handle customer complaints and queries in a timeous and professional manner.
• Professionally manage internal and external communication for the store