Marketing Consultant

SUMMARY:

Join our Client, a Leader in the Food Industry and become a vital part of a globally recognized brand dedicated to excellence in service and community engagement. In this role, you will leverage your expertise to enhance operational efficiency and drive customer satisfaction across their restaurants.

POSITION INFO:

Position Purpose

Reporting to the Operations Manager, the individual in this role will oversee the implementation of marketing and
community/public relations strategies aimed at enhancing sales profitability, increasing guest counts, and capturing
market share for specific restaurants within a designated patch/ market. They will provide guidance and support to
restaurant management in effectively executing in-store marketing initiatives, hospitality programs, as well as
community and public relations efforts. This position involves engaging with various stakeholders including external
customers, restaurant management, Operations team, and vendors/suppliers.

Principal Accountabilities
Sales Building

• Develop, execute and evaluate sales building plans for their assigned restaurants to include promotions, QSC & V, visibility/ access, Crew communications/ incentives and community relations.
• Assist AM/OM with the knowledge and analysis of the trading area of the patch/market.
• Assist AM/OM and restaurant management teams with the development and execution of patch/market and restaurants MSM plans.
• Assist AM/OM in building a cohesive community relationship with the government agencies, institutions, merchants, etc. in trading area within the patch/market.
• Develop and manage the relationship between the client and their nearby community to build sales opportunities for schools, institutions etc.
• Develop a comprehensive marketing plan for all restaurants.
• Responsible for working with Operations Manager to develop local marketing tactics MSM.

Training

• Advise Area Managers, and Restaurant Managers on the development of MSM plans including promotion execution, and sales opportunities through nearby community relations.
• Develop and coach Restaurant Managers within their assigned area of responsibility.

Execution

• Monitor the proper execution and impact of all basic My Store Marketing, marketing, and community and public relations activities for their assigned restaurants and provide appropriate feedback as necessary.
• Follow up on the execution of the 3PO Marketing plan.
• Ensure proper use of the client’s trademarks, logos and producer’s licenses and make sure all advertising material has legal and creative approval.
• Assist in the development, approve and follow-up on marketing plans for competitive openings, grand openings, Play Place openings, High Impact Re-imaged stores.
• Identify local merchandising suppliers and explore bulk-order cost-saving opportunities
   

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