Marketing Lead

SUMMARY:
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POSITION INFO:

Who are we: A well-established digital marketing agency delivering exceptional digital marketing solutions to the healthcare sector.

Who are looking for: A senior marketing professional with solid digital marketing experience.

What are we looking for from a candidate:

• Marketing strategy development and execution
• Market research and competitive analysis
• Multi-channel marketing campaigns (digital, social media, email, events, etc.)
• Brand management and messaging
• Marketing analytics and ROI reporting
• Team leadership and mentorship
• Collaboration with cross-functional teams (product, sales, customer success)
• Budget management and resource allocation
• Have experience in a senior marketing role, preferably with a track record of driving business growth through effective marketing strategies
• Demonstrate past results and success metrics from marketing campaigns they have led
• Showcase strong leadership skills and the ability to manage and mentor a team
• Demonstrate a data-driven approach to decision-making and problem-solving
• Exhibit excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams

Specific Skill Sets:

• In essence, we are looking for a strong Marketing Manager to lead the development and execution of marketing strategies that drive business growth. While they will be leading a small team to handle many of the below tasks, it is essential for the Marketing Manager to have a deep understanding of how to execute these points effectively themselves.
• Develop and execute comprehensive marketing strategies that align with business objectives.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Create and manage multi-channel marketing campaigns (SEO, PPC, social media, email, events, etc.) - candidate must have the end-to-end skills, including creative.
• Analyse campaign performance and provide reports on marketing ROI
• Manage and allocate the marketing budget effectively.
• Collaborate with internal teams (product, sales, customer success) to ensure alignment of marketing efforts.
• Manage, mentor, and train the marketing team to drive performance and professional development.
• Act as a brand steward, ensuring consistent brand messaging across all marketing communications.
• Stay up-to-date with the latest marketing trends and technologies, and propose innovative strategies to stay ahead of the competition.
• Communicate effectively with senior management about marketing strategies, performance, and business impact.