Marketing Manager

SUMMARY:
Our client is seeking a Marketing Manager who is responsible for building brand principal relationsh

POSITION INFO:

Our client is seeking a Marketing Manager who is responsible for building brand principal relationships and communicating and sharing the marketing vision within the wider departments to ensure the strategy is executed impeccably and timeously across all elements of the marketing mix.

Responsibilities:

• Partner with the sales team to provide the necessary tools to drive market share growth across all retailers.

• Provide direction to the Sales, Retail, Training, Brand team members and Retailers as necessary to ensure the image of the brand is maintained while executing the marketing calendar.

• Liaise closely with the Marketing Executive responsible for SA to set clear priorities between projects.

• Work closely with the National Commercial Sales Manager to establish best marketing and merchandising practice within the retail space that can be rolled out to influence other accounts throughout SA via the Regional Sales Manager.

• Manage workflow between Brand Managers and Marketing Assistant.

• Drive sell-out growth to achieve wholesale budgets with both the retailers and the Brand teams.

• Review of brand performances on a strategic level with the National Commercial Sales Manager to identify opportunities within the marketing calendar and within the retail space.

• Review of trends and occurrences within the SA market to share with international brand offices and key members of the SA team on a bi-annual basis if relevant.

• Set up and manage an annual process for defining the brand's strategy.

• Work closely with the National Commercial Sales Manager to agree the sales plan by retailer by door alignment with the brand sales plan.

• Review working process within the Training, Sales and Retail team members to increase planning and efficiency in delivering the strategy.

• Manage and plan the financial implications of any strategic and local SA projects to ensure working budgets accurately reflect the investment strategy.

• Define the brand's media and growth objectives each year in conjunction with the General Manager and the International Brand Head.

• Agree and share these objectives within the broader SA team to ensure maximum exposure via Paid, Owned and Earned in all strategic campaigns.

• Ensure any changes to strategy are communicated regularly through formal meetings set throughout the year.

• Manage the coordination of all media plans and retailer trade plans throughout the current year of operation.

• Ensure proper process in the evaluation of all product and tester forecasting.

• Understand the business mix by category and key line analysis and use this to drive accurate forecasting methods by category.

• Drive the introduction of a monthly forecast review to compare significant differences of Actual vs Forecast and Out of Stocks so these learnings are shared internally with the Marketing and Sales Executive on a quarterly basis.

• Monitor forecasting results in conjunction with the budget at Budgeted and Forecast level.

• It is the role of the Marketing Manager to develop, set and monitor brand sales plans together with the Brand Manager.

• It is the role of the Marketing Manager to review A&P spend monthly and annually in accordance with Brand strategic objectives.

• Review the sales and A&P budgets to ensure costs can be analysed monthly and by campaign by the Brand team.

• Ensure smooth and controlled management of the working budget.

• Set monthly review meetings with the Marketing Executive to review the budget and ensure appropriate actions.

• Review all budget detail & ensure improved accuracy of budget reporting and coding (invoices, purchase requisitions) with the Brand team.

• Develop and maintain key relationships with respective brand principals to ensure longevity of partnership and maximise brand support in the market.

• Develop and maintain relationships with our retailers to ensure maximum brand growth.

• Effectively manage brand principal's expectations and negotiations on all elements of the business.

• Ensure through effective negotiation, maximum support is given to our brands in terms of distribution, space, location, stock, promotional and marketing support.

• Lead the brand team to work in partnership with all stakeholders (internal and external) to ensure effective and successful management of the division as a whole.

• Lead the team to develop, execute and deliver on marketing and sales budgets.

• Lead the team to develop long term and short-term strategies to maintain and grow market share and brand awareness.

• Build a high-performance team culture through effective performance management, individual development, and reward and recognition mechanisms resulting in growth and job satisfaction.

• Actively drive and model company values of people, passion, purpose and performance.

• Ensure effective communication mechanisms are in place to drive effic