Marketing Specialist

SUMMARY:
We are seeking a detail-oriented and results-driven Marketing Specialist to manage digital tools and support acquisition channels.

POSITION INFO:

We are seeking a detail-oriented and results-driven Marketing Specialist to manage digital tools and support acquisition channels. This role is ideal for a professional with a solid background in digital marketing, a strong understanding of Marketing Technology, and a passion for driving impactful marketing campaigns.

Key Responsibilities:

• Manage and optimize marketing and digital tools, including analytics dashboards, campaign management systems, and acquisition platforms.
• Assist in executing and overseeing marketing technology projects, working closely with cross-functional teams to ensure timely and successful delivery.
• Develop clear and comprehensive creative briefs and collaborate with internal and external teams to produce assets that align with brand guidelines and strategic goals.
• Oversee the acquisition approval process, ensuring campaigns meet all compliance requirements and are executed on time.
• Provide operational support for various acquisition channels (PPC, affiliate, social media), ensuring campaigns are correctly set up, tracked, and optimized for performance.
• Manage, troubleshoot, and optimize tracking links across acquisition channels, ensuring accurate attribution and performance tracking.
• Oversee the execution and monitoring of promotional bonus campaigns, ensuring effective engagement and optimization of customer acquisition strategies.

Key Skills & Experience:

• Degree/Diploma in Marketing, Communications, or related field
• 1-3 years of experience in digital marketing or Marketing Technology, ideally within iGaming or e-commerce sectors.
• Strong understanding of digital marketing channels (PPC, SEO, social media, affiliate, display) and their role in customer acquisition.
• Proficiency with digital marketing tools such as Google Analytics, CMS platforms, and campaign management systems.
• Proven project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Strong analytical abilities, attention to detail, and the ability to collaborate effectively across teams.

EE Disclaimer:

All positions will be filled in accordance with the company''s Employment Equity plan. We encourage people with disabilities to apply.

Application Unsuccessful Disclaimer:

If you do not receive feedback within two weeks of your application, please consider it unsuccessful. Keep an eye on our website and other career sites for future opportunities.