Marketing Specialist

Recruiter:

Stratogo

Job Ref:

FRD000187/KB

Date posted:

Wednesday, October 26, 2022

Location:

Johannesburg, South Africa

Salary:

1 Monthly

SUMMARY:
Client based in JHB North is looking for a Marketing Manager with a track record in building and localizing marketing initiatives for global programs. The ideal candidate will have a deep understanding of digital and traditional advertising ecosystems and a willingness to roll up their sleeves and drive project success, enabling our partners to drive economic impact for advertisers of all sizes.
Will work with internal and external partners to inform and execute regional: Marketing, Communications, and insight strategy. We are looking for people with strong analytical and critical thinking skills, expertise in communication and marketing, and strong project management skills. The ideal candidate is able to work cross-functionally with teams such as Sales, Policy, Communications, Marketing, Business Planning & Operations, Legal, etc.

JOB DESCRIPTION:

Responsibilities:

Drive awareness of ASP program offering and localize ASP Marketing Strategy
Contribute to ASP website & Asset Hub
Maintain and evolve ASP Marketing Materials to establish program and partner credibility
Coordinate GTM support for ASPs in their markets
Enable ASPs to talk about themselves.
Empower ASPs to Co-Market; equipping partners with sales and marketing materials to enable them to in-market.
Boost credibility as ASPs build lead generation pipelines
Build deeper, actionable marketing insights
Launch Events (new markets/partners)
Develop and manage key stakeholder relationships
Graduate from “1 size fits all”-approach to locally responsive marketing:: Being more nuanced towards ASPs w/ personalized lifecycle marketing based on the needs.
Support w/ marketing strategies, consultation & collateral towards the ASP program managers on priorities such as (ASP facing education, ASP facing tools, service & support workflows)

Profile:

A degree or advanced degree in marketing or communications
+5 years of relevant working experience
Experience working with internal & external: marketing, policy, and communications teams
Experience scoping and executing research projects with internal and external stakeholders
Experience in outbound marketing messaging, positioning and narrative development
Demonstrated capacity to communicate complex, large-scale concepts clearly and simply
Good writing, project management and decision-making skills
Roll-up-your-sleeves work ethic and willingness to make things happen
Ability to manage multiple project simultaneously
Experience in the Advertising sector or with Media/Advertising clients preferred but not essential
Strong written and verbal skills in English (Business Fluent)
Expertise using key marketing tools: Email Server Provider (ESP)- ie Marketo, CMS (ie Knak, Splash), Survey Platforms (Qualtrics, Analytics & reporting (Unidash)

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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