Overview
Our client is looking for experienced Trade Marketing Managers to drive the success of effective
marketing, advertising, and promotional activities of their company.
An ideal candidate should be an exemplary team leader with national experience in the market
and consumers and experience driving growth.
Responsibilities
Lead Trade Marketing Strategy development to attain defined business objectives throughout
product categories.
Head responsibility to develop, execute, and perform programs created to enhance presence
plus ultimate take-away.
Contribute to the organization’s goals plus objectives and enhance market share and sales
performance.
Establish channel strategies along with executing associated plans.
Prepare trade promotional plan in designated channels with crucial customers.
Coordinate media placements, public relations programs, host events, food shows and
participate in all community events.
Provide marketing assistance to the sales team through answering clients and product inquiries.
Ensure to travel as required to participate in relevant food shows exhibitions.
Lead retail channel’s trade marketing strategy development to accomplish defined business
objectives throughout product categories.
Head responsibility to manage and monitor Trade Marketing Investments as well as initiate
execution.
Prepare trade promotion plans with main customers.
Coordinate communication of price, product, and pack changes.
Develop, supervise and improve procedures to link entire marketing activities with sales team
activities.
Perform closely with CSO and Brand Manager to enhance processes linking corporate brand
building activities and Product Development activities with Sales activities.
Coordinates activities associated with organization participation at tradeshows or events.
Skills and Requirements
Strong knowledge of the consumer industry
Strong range management
Experience analyzing large amounts of data and trends
Ability to think critically and creatively.
Excellent communication/leadership skills.
Must be a Nigerian citizen
Qualifications and Experience
Bachelor's degree in Marketing, Finance, Business administration or similar.
A Master's degree or MBA in a relevant field will be advantageous
A minimum of 5 years of experience in Trade Marketing as a manager.
