ONLINE MARKETING SPECIALIST

SUMMARY:
Large, well established manufacturing company situated in Sandton seeking an Online Marketing Specialist to formulate & execute an online plan derived from the marketing strategy to meet the overall company objectives.

POSITION INFO:

To drive the incremental value of all online marketing activities.  Responsible for the commercial performance and customer on-line experience.  Be an integral part of the marketing team in providing support to sales.

Key Performance Areas:

Website

Overall responsibility for updating maintenance and optimization using various tools

• Responsible for website maintenance

• Manage content using CMs

• Create and upload content and images

• Conduct key word research and SEO optimised content

• Analyse visitor behaviour to inform and optimise appropriate content and strategy

• Use website analytics (e.g. Google) and other online reporting tools to evaluate the

performance of the website and opportunities for improvements

• Collaborating with relevant teams (locally and internationally) to create landing pages and

optimise user experience

• Ensure all products are updated regularly and comply to CI for website linkages

Social Media

Build, grow and manage the company’s social media profiles and presence, including Facebook,

Instagram, LinkedIn, Pinterest, Google +and any additional channels that may be deemed

relevant

• Implement campaigns and tactics to grow our followers, engage and retain them.

• Create shareable content appropriate for specific products or campaigns to spread both

our brand and our content

• Run regular social promotions and campaigns and track their success

• Monitor and engage in relevant social discussions about our company, competitors, and/or

industry, both from existing leads and customers as well as from new audiences

• Explore new ways to engage and identify new social networks appropriate to our target

audience and industry

• Track, measure, and analyse all initiatives to report on social media including ROI

Digital (e-mail and mobile)

Using target audience segmentation, develop, implement, track and optimise digital marketing

campaigns across all digital channels

• Establish a segmented approach to email and mobile marketing to improve customer

engagement

• Analyse and report on campaign results and customer behaviour

• Use findings to lead customer segmentation and targeting efforts

• Measure and report performance of all digital marketing campaigns, and assess against

goals (ROI and KPIs)

• Liaise with all internal/ external stakeholders regularly to ensure all online

campaign/channel activity initiatives are properly identified, communicated, planned,

executed and measured

• Assist with briefs for website banners and content

• Assist with online directories e.g. content management

E-commerce

Responsible for growing the e-commerce activities and revenue streams to achieve online sales

targets in conjunction with sales

• Exploit the internet as a sales, business development and customer interaction tool to

reach the commercial objectives set for this channel

• Work closely with the Marketing Manager and Sales team to develop an E-commerce

sales strategy including the management of all online sales activities

• Co-ordinate with the various product managers on all online products information including

pricing

• Develop segmented customer profiles based on common characteristics including

customer type, purchase history, behaviour, and industry

• Understand and ensure all e-commerce activities compile with all legal requirements

General

• Compile the annual digital/e-commerce marketing plan

• Create monthly/weekly reports or as required such as website, campaigns and social

media.

• Build and maintain relationships to share knowledge and experiences gained in local

market across the global network

• Co-ordinator with the Marketing Manager the customer survey (in-house or external provider) on an annual basis from question to overall analysis of the results

• Collaborate with agencies and other vendor partners

• Create Visual communication

Core Competencies - Attributes:

• Excellent communication skills (verbal and written)

• Strong analytical ability to evaluate end-to-end customer experience across multiple

channels and customer touch points

• A systematic and logical approach to problem solving and a capacity to work around

problems

• Ability to adapt and respond quickly to a fast-changing environment

• Creative thinker with the ability to use both data and intuition to make informed decisions

• Attention to detail

• Team player

Additional Job related requirements:

• Proficiency in using social media software (e.g Hootsuite

• Experience in optimising Google Adwords campaigns

• Up-to-date with the latest trends and best practices in digital/e-commerce marketing and measurement

• Thorough knowledge of various IT applications such as MS Office and adobe Creative Suite  

• Own transport required and driver licence

Minimum Education and Experience Requirements:

• Digital Marketing qualification, preferably a marketing degree or equivalent.

• Proven working experience (minimum of 5 years) in the e-commerce/online marketing

environment ie TakeAlot

• Proficient in CMS

• Proficient in Presta Shop

• Solid knowledge working with Hootsuite and MailChimp

• Experience in Canva and /or Adobe illustrator

• Solid knowledge of website analytics tools (e.g., Google Analytics,

• Experience in Meta Business