Paid Search Manager

Job Purpose:

Plan, develop, execute, track and report across paid search and Google Ads display campaigns. Manage key media strategies across paid search, social and display channels, as well as effectively manage and optimize each channel and Google Ads display campaigns. Possess a firm understanding of the primary online marketing channels: SEO, paid search, social platforms, content marketing, targeting, and retargeting. Have working knowledge of the paid search platforms and implement campaigns and have the ability to work across multiple accounts on a daily basis, organize workflows and deliver on deadlines.

Responsibilities:

Paid Search Planning:

To manage and deliver Paid Search planning activities. Develop and update the operational digital marketing plan to align the plan with business goals; contribute to the overall alignment of the marketing plan to the goals of the business.

Grade 12/ SAQA Accredited Equivalent (Essential);

Relevant degree and/or Diploma (Advantageous)

Experience:

General Experience:

3-5 years'' hands-on experience within a PPC campaign management environment (Essential); 3-5 years'' digital marketing experience (Essential);

Experience within a financial services industry and Ecommerce (Advantageous)

Managerial Experience:

2 or more years experience of planning and managing resources to deliver predetermined objectives as specified by more senior managers (Essential)