Part Time Marketing Manager ( Branding Focus)

SUMMARY:
Part Time Marketing Manager ( Branding Focus)

POSITION INFO:

Overview: 

Seeking an experienced Marketing Manager with a strong background in branding and brand building. This role requires a strategic thinker who can develop and execute marketing initiatives to enhance brand visibility, credibility, and growth. 

The ideal candidate will have a proven track record of building recognizable brands from the ground up and have the appetite and ability to be ‘hands on’ and involved in the detail. 

Key Responsibilities: 

• Develop and implement comprehensive marketing strategies to strengthen brand identity. 

• Develop and implement brand-building initiatives, ensuring consistency across all channels. 

• Develop and manage content creation, social media presence, and digital marketing campaigns. 

• Conduct market research to identify trends, customer insights, and competitor activities. 

• Collaborate with agencies to align marketing efforts with business goals. 

• Analyze marketing performance metrics and optimize strategies accordingly. 

• Oversee the development of promotional materials, both online and offline. 

Required Skills and Competencies: 

• Branding Expertise: Strong knowledge of brand development, positioning, and storytelling. 

• Strategic Thinking: Ability to design and execute data-driven marketing strategies. 

• Content Creation: Proficient in developing engaging content for various platforms. 

• Digital Marketing: Knowledge of SEO, PPC, social media advertising, and email marketing. 

• Analytics: Experience with marketing analytics tools (e.g., Google Analytics, HubSpot). 

• Communication: Excellent verbal and written communication skills. 

• Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously. 

• Creative Mindset: Ability to think outside the box and bring fresh ideas to the table. 

Preferred Experience: 

• Brand Building: Proven experience in building a recognizable brand from the ground up. 

• Industry Knowledge: Experience in luxury goods, financial services, or related industries is advantageous. 

• Leadership: Ability to mentor and guide junior marketing staff if needed. 

Qualifications: 

• Years of Experience: Minimum 5-7 years of relevant marketing experience, with at least 3 years focused on brand development. 

Opportunities: 

• Flexible working hours (part-time role). 

• Opportunity to shape and grow a high-end, recognizable brand. 

• Collaborative and dynamic work environment.