Retention Manager

Recruiter:

Initiate International

Job Ref:

2209559182

Date posted:

Tuesday, July 26, 2022

Location:

Charlton Kings, Great Britain (UK), South Africa

SUMMARY:
-

JOB DESCRIPTION:

We have an exciting career opportunity for a Retention Manager who is looking to work remotely in Europe. You will join a company that optimises digital operational excellence in iGaming, and develop their retention strategy, optimising the customer journey. Does this job sound like the perfect challenge for you? Keep reading!

Your key job responsibilities as the Retention Manager in Europe (Remote):

Lead marketing strategies to support the Retention marketing program
Plan and execute loyalty strategies to support our customers’ brands retention efforts
Lead special projects designed to improve profitability of the active customer base
Manage the brands’ rewards program
Work hand-in-hand with various internal stakeholders to produce both short and long term Retention marketing strategies
Work with the Retention Marketing Specialists on developing strategies to improve KPIs of specific segments
Oversee and control budgets, ensure that campaigns stay within budget
Communicate campaign metrics, results and recommendations to stakeholders
Define and collaborate on the personalisation of the customer experience on and off website

Requirements for this Retention Manager job in Europe (Remote):

3+ years’ of digital marketing experience with a successful track record of implementing and managing digital marketing programs in a multi-channel environment
Ability to speak English and either German, Spanish, Italian, or Finnish would be highly advantageous
Experience of devising and implementing Retention strategy within the online gaming industry
Knowledge of iGaming is essential
In-depth knowledge of customer journey optimisation best practices with experience in developing and implementing testing strategies across channels, including designing and analysing contact strategies, automation techniques/tools and customer experience optimisation
Previous experience managing a rewards program and/or Customer loyalty program
Demonstrated experience with data-driven marketing, a/b and multivariate testing experience, analytics, with a successful track record of implementing and managing different digital marketing tools
Ability to interpret and present data/results (both written and verbal) to stakeholders in engaging and meaningful ways

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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Retention Manager

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