SUMMARY:
Sales Representative
POSITION INFO:
Sales Representative
Commercial
Accountable for quality, standards, service and desired outputs within inter-related functional areas of responsibility. May be responsible for work of others.
Job Purpose
To implement a market driven differentiated service that builds sustainable competitiveness within clearly identified channels, thereby delivering sustainable growth in brand equity, sales volume, market share, competitive advantage and corporate reputation.
Key Accountabilities and Outputs
Customer Development
• Manage and build customer relationships with Outlet owners
• Drive weekly customer calls per outlet to build effective partnerships and resolve customer issues
• Ensure all current, correct customer master data captured onto Rapid Trade and is maintained
• Achieve customer sales volume targets
• Ensure each outlet buys directly from the Company consistently on a weekly basis
Execution Guidelines
• Ensure the delivery of product availability, merchandising, promotions, pricing and space in each and every outlet
• Monitor volumes by outlet to ensure 100% availability of key brands and packs through forward planning
• Manage stock rotation to ensure 100% availability
• Drive the effective execution of selective merchandising implementation in the consumption and purchase zones
• Negotiate and execute interior and exterior price communication; capture price priorities; ensure price point compliance and execute on the overall price and promotion campaigns throughout the year
Asset Management
• Manage the Company refrigeration assets by driving governance and compliance
• Manage all the Company assets in the outlets including permanent merchandising and signage
• Ensure the Company products are stocked in fridges as per guidelines
• Conduct asset verification surveys (Fridges, etc.)
• Assist customers with managing stock replenishment to minimise stock outs
• Manage stock rotation and quality
Additional Region-Specific Accountabilities and Outputs
Qualifications and Experience
• Grade 12 / Matric / NQF level 4
• Up to 2 years experience (Operational Execution) Experience in a sales/marketing/FMCG environment
• Basic knowledge of PC, or potential to acquire it
Key Qualities
Critical Success Factors
• Customer Perspective
Communication
• Routine communication with customers or clients
Problem Solving
• Proactive identification of functional problems related to a specific process or policy, determine cause and impact, and choose the best alternative to solve the problem based on guidelines provided and an understanding of the theory or practices underpinning the problem.
Relationships Maintained
• Others outside of own work area but inside the organisation
Behavioural Competencies
Customer Relations
• Asks questions to identify customer needs or expectations
• Follows through and meets personal commitments to others on time
• Takes responsibilities seriously and consistently meets the clients’ expectations for quality, service, and professionalism.
• Continuously monitors delivery to make sure the customer is receiving good service
• Shows a strong commitment to exceeding customer expectations
• Able to own responsibility for mistakes, apologise and make suitable changes to services
Negotiation
• Able to recognise a situation in which negations are required
• Able to listen to the oppositions argument attentively with the aim of reaching an effective outcome
• Able to tactfully present facts on a “need to know basis” so as to ensure a successful outcome.
• Able to refer to facts presented by the opposition to strengthen argument.
• Possesses the interpersonal skills necessary to negotiate an effective outcome
Planning and Organising
• Manages time effectively, ensuring effective completion of tasks under stressful deadlines.
• Able to prioritise activities and resources, ensuring that results are achieved effectively.
• Able to evaluate progress and make appropriate adjustments to initial plans, ensuring a successful outcome.
Knowledge of Business
• Follows systematic, multi-source learning regiment designed to educate oneself quickly: keeps oneself current
• Describes the important impacts that one has on the success of one’s functional area and on company results; demonstrates a knowledge of the customers business
• Uses business understanding to make sound decisions and influence the decisions of others
Continuous Improvement
• Increases performance expectations when success has been achieved
• Seeks out sources of information, including trade associations, “best practice” companies, customers, peers, subordinates, etc.
• Finds ways to fast-adapt improvement ideas to work processes
• Proactively seeks out resources, alliances, etc., needed to quickly introduce improvements
