Search Engine Optimization (SEO) Specialist

KEY PERFORMANCE AREAS AND RESPONSIBILITIES

Key Performance Area

Performance Outputs

Responsibilities  

• Execute tests٫ collect and analyze data and results٫ identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track٫ report٫ and analyze website analytics and PPC initiatives and campaigns
• Carefully manage budgets for campaigns٫ remaining on budget with the ability to estimate monthly costs as well as remedy any discrepancy that may arise.
• Optimize copy and landing pages for search engine marketing
• Continually perform keyword discovery٫ expansion٫ and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Conceptualize and execute link building strategy
• Develop optimization strategies that increase the company''s website search engine results rankings
• Write compelling and high-quality website content, including blog posts and page descriptions to improve website search result
• Determine measurable goals that demonstrate improvement in marketing efforts
• Ensure newly developed code meets SEO best practices by working with the development team
• Drive SEO in content creation and programming by collaborating with editorial and marketing teams
• Search for opportunities to optimize website architecture٫ content٫ linking and other factors in the interest of improving SEO positions for target keywords.

Day-to-Day Duties

• Conduct page optimization for search engine marketing
• Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance
• Collaborate with others within the marketing department to manage SEO strategy
• Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials
• Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
• Change website architecture, content, linking and other factors to improve SEO positions for target keywords

KNOWLEDGE, SKILLS AND ABILITY REQUIRED (COMPENTENCY)

COMPETENCY LIBRARY

Technical Competencies:

• Stakeholder engagement
• Bilingual
• Achieving personal work goals and objectives
• Adhering to principles and values
• Deciding and initiating action
• Delivering results and meeting customer expectations
• Ability to maintain a high level of accuracy in preparing and entering information and attention to detail;
• Record keeping skills;
• Strong customer service focus

Generic Competencies:

• Leadership
• Inter and Intrapersonal Skills
• Communication Skills – written + verbal
• Problem solving skills
• Accuracy + Attention to detail

• Time Management Skills
• Co-ordination Skills
• Team Working Skills

• Professionalism
• Honesty + Integrity
• Innovative
• Patience + empathetic

Values

• Passion
• Proactive
• Accountability and Ownership
• Change
• Teamwork
• Service Excellence