Senior Shopper and Category Manager – FMCG Retail
International Retailer with HO in Town is seeking to employ a Senior Shopper and Category Manager to join their busy and ever growing team
The vision for the Category & Shopper Marketing Team is to be a trusted team of Shopper & Category experts in FMCG that is central to providing strategic and short-term solutions to deliver Category growth, internally and externally. The Category team is living a category growth mindset, to grow faster and more sustainably than the category through superior understanding and fulfilment of consumer and shopper needs.
Key Responsibilities
Lead shopper insight and category insights, leading key initiatives from project development, management to completion
Leadership for Category Vision and Drivers that enables customer teams to persuade key retail partners of the category strategy
Create and deliver short and long term shopper insight initiatives, as prioritized by the management team, to support MPD planning & specific segment challenges to turn shoppers into buyers of our brands
Leadership of brand / account workshops to enable the Marketing, Shopper Marketing & Sales teams to develop and sell the annual seasonal plans to our key retail partners
