Social Media Coordinator

SUMMARY:
Join a dynamic team at the forefront of innovation in extreme sports protection! We specialise in creating award-winning protective gear products designed to fuel assurance and innovate safety for athletes who push the boundaries.

POSITION INFO:

Job Description:
In this role, you’ll take charge of planning, managing, and executing social media and direct marketing campaigns across various digital channels supportive to the annual marketing plan provided by the marketing team. Working closely with the marketing team, you'll bring innovative ideas to life, growing our online communities, attracting new audiences through meaningful and effective conversations.
 
You’ll also play a key role in supporting the paid social media strategies in collaboration with our Digital Marketing Specialist
 
The ideal candidate will have a deep understanding of social media best practices and the ability to adapt messaging to fit the brand and resonate with different platforms
 
If you’re ready to make an impact, craft compelling content, and elevate a brand voice that inspires and engages, we’d love to hear from you!
 
Key Responsibilities:
Content Creation & Curation:
Craft and deliver high-quality, engaging content optimised for each platform
Schedule posts and manage ad hoc updates, including during evenings, weekends, and public holidays
Collaborate with internal teams to align content with overall campaigns and initiatives
 
Community Engagement & Management:
Foster connections by responding to comments and messages in collaboration with the customer support team
Address consumer concerns, coordinate with relevant departments, and recommend solutions
Navigate sensitive topics by determining when and how to engage with customers professionally
  
Paid Social Media and Campaign Management
Work alongside the digital marketing team to execute paid social media campaigns
Plan and coordinate the launch of major social media initiatives and content rollouts

Performance Tracking and Insights
Monitor and report on key social media metrics, providing actionable insights and direct marketing analytics to improve engagement and ROI
Identify pathways to monetisation and align efforts with broader business goals by being innovation and proactive
 
Trend Analysis & Innovation:
Keep informed about emerging trends in social media, content marketing, and digital communication strategies
Regularly experiment with new platforms, and e-commerce such as Amazon and TikTok Shop to enhance social media performance and audience engagement

Skills and Qualifications:
Experience building brand engagement on social media platforms (including Facebook, Instagram, X, TikTok, LinkedIn, YouTube)
Experience with email marketing platforms
Experience with Google Analytics and social media reporting tools
 
 
Contact Jade Lee Geldenhuys on or 021 418 1750, quoting the Ref: CTD000001.
 
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