Trade Activator

SUMMARY:
Job Purpose: Captures the interest of the target market through effective merchandising, shelf management and support of promotions and events to increase awareness and consideration.

POSITION INFO:

Key Duties and Responsibilities

Job Scope and Context

• Individual Job
• Based on the road, with travel to regional locations
• Target driven, able to work independently, pressured environment
• Planning and problem-solving skills required
• Good communication skills

Products and POS are attractively presented to capture the interest of the target market

Merchandise the product

• Stock is rotated according to FIFO principles
• Shelf and floor space opportunities negotiated to ensure optimum positioning of the product
• Shelf and floor space key account agreements implemented
• Shelf positioning vs. competitive set (CATMAN) implemented according to guidelines
• Competitor and incorrect pricing fed back to trade execution manager or sales manager
• Point of sale materials set up
• Displays set up according to company standards
• Displays are clean, neat and fully stocked
• Calls and displays recorded on standard daily work sheets

• Display list/Task List of allocated area updated and handed in by agreed deadline
• Feedback on POS and opposition brands provided weekly according to agreed deadlines
• Ad hoc reports on events, merchandising, displays and shelf management submitted on time according to agreed format

Implement promotions

• Point of sale arranged and delivered on time
• Promotions merchandised as per brand guidelines
• Promotional cycles implemented in full and on time
• Set up and break down of events and promotions
• Promotional feedback and monthly presentations

Manage POS Material

• POS booked out and returned in good condition according to agreed process
• POS material stored and transported carefully and appropriately

Productive relationships with internal and external stakeholders maintained

Liaise with sales representatives and sales managers

• Stock available
• Pricing is correct
• POS materials used correctly
• Correct display at the agreed time

Liaise with POS warehouse

• POS booked out and returned in good condition according to agreed process

Build relationships with customers

• Customer queries and problems resolved effectively
• Pernod Ricard is a preferred supplier
• Ad hoc merchandising opportunities identified

Key Competencies and Experience

Functional and Technical Competencies:

• Market & Environment, Commercial Strategy, Results Orientation, Negotiation Techniques, Promotion, Merchandising, Evaluation of Commercial Activities, Customer relationship Management, Sales Team Management

Behavioural Competencies:

• Effective Decision Making, Planning and Organising, Teamwork, Communication, Technical Expertise, Presentation Skills, Influencing & Negotiation, Big Picture Thinking, Innovation, Change Management, Making Things Happen, Initiative

Qualifications and Experience:

• National Senior Certificate
• 2 years merchandising or event experience in the liquor industry or within an FMCG environment
• Valid Driver’s Licence