SUMMARY:
Job Purpose:
Captures the interest of the target market through effective merchandising, shelf management and support of promotions and events to increase awareness and consideration.
POSITION INFO:
Key Duties and Responsibilities
Job Scope and Context
- Individual Job
- Based on the road, with travel to regional locations
- Target driven, able to work independently, pressured environment
- Planning and problem-solving skills required
- Good communication skills
Products and POS are attractively presented to capture the interest of the target market
Merchandise the product
- Stock is rotated according to FIFO principles
- Shelf and floor space opportunities negotiated to ensure optimum positioning of the product
- Shelf and floor space key account agreements implemented
- Shelf positioning vs. competitive set (CATMAN) implemented according to guidelines
- Competitor and incorrect pricing fed back to trade execution manager or sales manager
- Point of sale materials set up
- Displays set up according to company standards
- Displays are clean, neat and fully stocked
- Calls and displays recorded on standard daily work sheets
- Display list/Task List of allocated area updated and handed in by agreed deadline
- Feedback on POS and opposition brands provided weekly according to agreed deadlines
- Ad hoc reports on events, merchandising, displays and shelf management submitted on time according to agreed format
Implement promotions
- Point of sale arranged and delivered on time
- Promotions merchandised as per brand guidelines
- Promotional cycles implemented in full and on time
- Set up and break down of events and promotions
- Promotional feedback and monthly presentations
Manage POS Material
- POS booked out and returned in good condition according to agreed process
- POS material stored and transported carefully and appropriately
Productive relationships with internal and external stakeholders maintained
Liaise with sales representatives and sales managers
- Stock available
- Pricing is correct
- POS materials used correctly
- Correct display at the agreed time
Liaise with POS warehouse
- POS booked out and returned in good condition according to agreed process
Build relationships with customers
- Customer queries and problems resolved effectively
- Pernod Ricard is a preferred supplier
- Ad hoc merchandising opportunities identified
Key Competencies and Experience
Functional and Technical Competencies:
- Market & Environment, Commercial Strategy, Results Orientation, Negotiation Techniques, Promotion, Merchandising, Evaluation of Commercial Activities, Customer relationship Management, Sales Team Management
Behavioural Competencies:
- Effective Decision Making, Planning and Organising, Teamwork, Communication, Technical Expertise, Presentation Skills, Influencing & Negotiation, Big Picture Thinking, Innovation, Change Management, Making Things Happen, Initiative
Qualifications and Experience:
- National Senior Certificate
- 2 years merchandising or event experience in the liquor industry or within an FMCG environment
- Valid Driver’s Licence
