Job Purpose
The purpose of the role is to grow BevCo’s performance with key account wholesalers, Distributors and bulk breakers in a specified (and prioritised) geographic area – such identified wholesalers and/or bulk breakers are critical to BevCo’s downstream sales, distribution and penetration success in the area
Key Accountabilities and Outputs Customer Development
• Manage and build customer relationships with Outlet owners
• Drive weekly customer calls per outlet to build effective partnerships and resolve customer issues
• Ensure all current, correct customer master data captured onto Rapid Trade and is maintained
• Achieve customer sales volume targets
• Ensure each outlet buys directly from the Company consistently on a weekly basis
Execution Guidelines
• Ensure the delivery of product availability, merchandising, promotions, pricing and space in each and every outlet
• Monitor volumes by outlet to ensure 100% availability of key brands and packs through forward planning
• Manage stock rotation to ensure 100% availability
• Drive the effective execution of selective merchandising implementation in the consumption and purchase zones
• Negotiate and execute interior and exterior price communication; capture price priorities; ensure price point compliance and execute on the overall price and promotion campaigns throughout the year
Asset Management
• Manage the Company refrigeration assets by driving governance and compliance
• Manage all the Company assets in the outlets including permanent merchandising and signage
• Ensure the Company products are stocked in fridges as per guidelines
• Conduct asset verification surveys (Fridges, etc.)
• Assist customers with managing stock replenishment to minimise stock outs
• Manage stock rotation and quality
Growth of BevCo / Wholesaler/ BB business relationships
• Actively participates in developing the sales operating plan for each key account customer
• Builds a win-win commercial approach (trading & profitability benefits) with support from the ASM
• Professional sales approach to all key accounts on behalf of BevCo
Sales and Distribution Objectives
• Drives sales (sell out) and distribution of BevCo portfolio from wholesalers/BBs into market to achieve BevCo targets
• Constantly monitors and tracks BevCo sales performance + penetration into the general trade
Review and analysis of Market Dynamics
• Constantly must be aware of competitor activities, pricing, products and promotions
• Provides timely feedback to ASM as to wholesaler and /or market shift that impact BevCo
• Actively adjusts the operating plan to accommodate such changes (in conjunction with ASM)
Qualifications and Experience
• Grade 12 / Matric / NQF level 4
• Up to 2 years experience (Operational Execution) Experience in a sales/marketing/FMCG environment
• Basic knowledge of PC, or potential to acquire it
This Position closes on the 7th of June
